I chose this saturated blueish-purple color as another alternative bright color while staying in the same color family as the dark purple and blue.

I chose a saturated orange-red color as the focal point to catch people’s eyes and stand out from other competitors.

This orange with yellow tones was chosen as an alternative bright color to the orange-red. This color also complements the dark purple allowing both colors to stand out.

I chose a saturated orange-red color as the focal point to catch people’s eyes and stand out from other competitors.

It all begins with an idea.

I chose a muted white because the product design is primarily used on an iPad screen. Using pure white on a screen in a dark room would be too harsh on the eyes.